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ELC Middle?School students sell $33,000 in magazines

Top sellers honored

April 5, 2013
By Michael Tidemann - Staff Writer , Estherville Daily News

Did you buy your magazine from an Estherville Lincoln Central Middle School student this spring?

Well good for you.

The students this year told $33,000 in magazines, beating their $30,000 goal, with $10,000 of the profit divided among fifth through eighth grades. The money will go toward field trips, classroom supplies and equipment and rewards.

Article Photos

The limo ride to and from Godfathers was a lot of fun, the fifth-graders said. From left to right are Izaak Sander, Keegan Brown, Brady Hanson, Shiloh Kirchner, Kallie Dalen and Kylie Quastad.
EDN photo by Michael Tidemann

Students with over $200 in sales earned a Privilege Card and received special rewards and treats through the duration of the fundraiser. Sixty students received that honor, selling a combined total of $22,000.

Fifth-graders were the top sellers at $14,000.

A total of 32 students qualified for a limousine ride and pizza buffet at Godfather's Pizza. They needed to sell 15-20 magazine orders to receive the reward - 15 the first day of sales or 20 overall.

Top individual sellers were:

n First - Joseph Sexe, $50.

n Second - Savannah Dare, $40.

n Third - Laura Humble, $30.

n Fourth - Madi Burton, $20.

n Fifth - Isaac Hanson, $10.

The top-selling homeroom from each grade level received the opportunity to earn extra cash for their classroom. The floor of the gym was covered with paper money. Two students from each homeroom had 30 seconds to fling a "sticky hand" repeatedly at the money and their class got to keep all the money they could retrieve.

Ross Opsal, field manager for Great American Opportunities which coordinated the magazine sales campaign, said ELC middle-school students really stand out.

"I'm in 200 schools a year and this is a special place," Opsal said, noting the $33,000 in gross sales.

Opsal, a former middle-school principal, also observed that the kids were selling a pretty "healthy" product.

"There's no calories and there's no carbohydrates. It actually develops basic skills" in salesmanship, he said. "These are skills that are lifelong skills."

The students get training from the top seller for the previous year who models salesmanship. They also have "get-'em-back cards" to get people who subscribed the previous year to renew.

"Our secret to success is our renewal and participation," Opsal said, adding that the kids are encouraged to use sales techniques that are "very much a soft sell."



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